The Ivory Tower – Are These My Akashic Records?

Ivory towerFrom Wikipedia, the free encyclopediaThe term ivory tower originates in the Biblical Song of Solomon (7:4)[1] and was later used as an epithet for Mary. From the 19th century, it has been used to designate an environment of intellectual pursuit disconnected from the practical concerns of everyday life. In American English usage it is also used as shorthand for academia or the university.This is another one of my crazy stories…Over the past decade of my life I have uttered the following phrase a million times, “You just can’t make this shi** up”! Once again today I find myself completely blown away at the way my human experience continues to show me in a BIG way that we are much much more than what is obvious to our worldly eyes. This is another one of my stories, a story of how one movement (yes) has led to the next moment and on to the next possible movement (yes). If you have listened to me speak or if I have had the pleasure of working with you, you know that I am a HUGE proponent of saying YES to our internal guidance system, even when it feels scary, uncertain, impossible or extremely uncomfortable. What I love love love about “Yesses” is that one yes leads to many outcomes; it is never a linear event.Several months ago I said yes to a volunteer position. In fact I had a strange knowing that this position was going to be offered to me and that I should say yes. This was a stretch for me because I thought that I had given up on volunteering for these kinds of positions long ago. But here I was being asked by my universal guidance system to say yes, so I did. In November of last year a string of events (a string of yeses) transpired that had me thinking OH this is why I said yes to that volunteer position. I was more than satisfied with that outcome; I was thrilled to say the very least. But what happened a few weeks ago has me understanding that nothing is linear, nothing is about 1 event, 1 outcome or 1 yes, it is always an unfolding of our life progress. I know, I know I haven’t given you much yet; you want some meat to chew on unless you are vegetarian or vegan and you want a celery stalk to chew on. I’m tolerant and flexible, I can accommodate both.


Here we go… so I’m doing what I am supposed to do at my monthly volunteer assignment. I am there to support someone who is leading a group and promoting their individual practice. I set up, break down, greet and become invisible for an hour and a half. The fun part is that I get to listen to the group leader and mildly participate in any activities, like guided meditations and so on. But, I do so with one eye open, because my “job” is the safety and comfort of the room, I am there to support not participate. In this particular circle, the participants were led to do three different closed eye meditations (journeys). Again I mildly participated in the first two, but somehow the last one got me, I was gone from that space and on to a spiritual vision.I have to interject here that this is unusual for me, I do not get (or think I get) spiritual visions. My guidance system works differently and it usually happens with a Knowing, not a full on VISION. The other part to this is that the VISION I had does not go along with how I participate in this illusion. I am going to mention the akashic records, and I want you to know that this is not a place or a topic I feel even remotely comfortable discussing but it is a part of the VISION I had so I will be referencing them.THE VISION:(we are instructed by the group leader to go to our akashic records to access information that we may need in this moment) Instantly, I see a massive, brilliant white, marble building in the sky, kind of sitting or surrounded in clouds. There is a steep and wide staircase, as wide as the building leading up to golden doors that seem to go on forever reaching up into the sky. The doors open as my presence approaches, (I seem to be flying, floating or gliding as if on a magic carpet). I check in with a Being, I state my name “Virginia _____, to see my records please”. She/It nods and says to a guide who I perceive but do not see, “take her to room 333-10490249″. (she actually says the word “dash” 333 dash 1049… , don’t ask me why I remember the number, I just don’t know why, but I do!) I am instantly in a space or a white room, at first I do not see anything but white. I say “I would like to know what I have forgotten”. I then see walls of books as high as the sky, vast beyond belief. A booming voice strongly states “HAVE YOU FORGOTTEN WHO YOU ARE? You helped tear down this IVORY TOWER”, then all of the books and shelves within that space started to tumble down on top of me leaving a gaping hole where there was nothing or maybe an opening to infinity and beyond. I am startled and in shock by the voice and what was happening in the space. (then I hear the group leader, call us back).I open my eyes and realize I that my consciousness had completely left that space during the meditation, I was shaking, my heart was racing. What had I just seen? What in the world had just happened? The leader asked the group if anyone had seen anything. I tried to relay what had just transpired but I did not have words for the experience quite yet.What does it all mean? For each of you reading this you might have an interpretation of my vision, in fact I was really, really tempted to reach out to a physic medium friend of mine for her interpretation. But I stopped myself. The lessons that I have learned thus far in my journey have been instructing me to always look within for the answers and then reach out to others for support or confirmation. So I have been sitting with this vision for a few weeks.


My interpretation:Everyone is special, therefore no one is special. -Eric PearlThe Ivory Tower represents to me the human tendency to want to prove, show or be better than, more educated than, more experienced than and/or more enlightened than. On the other side of the spectrum is to experience unworthiness because of these unfounded comparisons. We see this in the secular world and unfortunately this tendency permeates the spiritual world, or the so called AWAKENED world. But my Knowing tells me that this is all an ILLUSION. There is no-thing that can amplify or diminish my connection and perfection. I AM one with my creator even if I have never picked up a book, attended a seminar/training, obtained a degree or spent 30 years acquiring experience in the art of healing. The one and only thing that separates any of us from our SUPER NATURAL power is the illusion of separation. All that we have to do is remember who we truly are. We are the essence of pure love. Nothing more nothing less! Within that essence is the power to BE whole.So I stand here today and ask you, is there anything in the records of your souls journey that can help you KNOW that you are ONE with your creator? Is there any past pain or suffering that will lead you to your KNOWING that you are and have always been PERFECT and that the illusion of this world with all of it’s wounds would only have you forget this? Tear down the walls of illusion, “The Ivory Tower” and step into the vast space of expansion where you do not need to figure out or fix anything. You just simply need to remember.It’s time to WAKE UP now.

Cleaning Out The Clutter – 7 Steps To Sell Or Donate Used Books

It’s a good feeling to get your house cleaned up and the clutter removed, disposing of things you don’t need or don’t use any longer. And books — those dusty relics taking up space on your bookshelves or squirreled away in boxes in the attic — often become the target of most house de-cluttering campaigns. How long has it been that you’ve read that book? Do you really need it any longer? Why not get rid of it?

But, before you haul those used books off to the dump, take a little time learning about how to sell or donate used books to help local charities raise money, to recycle resources, and even earn some extra cash for your family.

Used books are hot sellers online. Websites like Amazon.com, eBay.com and CraigsList.org are filled with listings of used books. Some popular titles are no longer in print, so their value keeps skyrocketing. Some niche titles are collectible or hard-to-find. Some titles contain in-depth ‘how-to’ information people are searching for online. And, some titles simply help people save money by buying used over pricier new books.

In any case, take the time to follow these 7 steps to check typical pricing of used books before you dispose of them.

Step 1 – Gather your books you want to get rid of in one space, preferably one that has a large table for your to work. Your dining room table will do just fine.

Step 2 – Separate out fiction from non-fiction. The best titles to sell online are non-fiction, ‘how-to’ titles.

Step 3 – Sort the fiction titles into two boxes: Keep and Yard Sale. In the “Keep” box, I would put early or first editions of famous writers like Mark Twain, Ernest Hemingway and Rudyard Kipling. In the “Yard Sale” box, I would put popular fiction by authors like Dan Brown, Nora Roberts, Stephen King or Sandra Brown, plus anything from book clubs, slightly damaged books, recipe and cooking books, weight loss books and the stacks of magazines you want to get rid of fast.

Step 4 – Sort the non-fiction into two boxes: Keep and Yard Sale. In the “Keep” box, I would put biographies, history, how-to, pet, religious, UFO alien and crop circle books (big sellers!), relationship books, travel books, homeschooling topics, and any other books which look to be of a limited press run or contain unique content. Sometimes even small booklets on health topics sell very well online. In the “Yard Sale” box, put in Time-Life, Rodale Press, or Reader’s Digest books (these seldom sell online for enough to cover your shipping costs), books that are heavily marked up with writing or highlighting, outdated college textbooks, and heavily used children’s books, dictionaries, or self-help reference books.

Any damaged books, moldy books, or those titles that have torn, crinkled covers or are missing pages, throw them away now.

Step 5 – Sit down in front of your computer. Log onto Amazon.com with your “Keep” box on one side of you, and your “Yard Sale” box on the other side of your chair. Take the first book from the “Keep” box and set it next to your computer keyboard, face down. Somewhere on the back cover you should see an ISBN (“ISBN” stands for “International Standard Book Number,” which since the mid-1960s has helped the publishing industry keep track of millions of books).

Type that book’s unique 10-digit (sometimes a 13-digit) ISBN into the search bar at the top of the Amazon.com webpage. If you cannot locate the ISBN on the back cover or on the book publisher info page, then simply type in the title of the book, as you might very well find it that way too. Scan through the results until you find the book that matches the front cover of your book.

Now, click on the image or the book title, find the correct format (hardcover or paperback) and then select “Used” pricing. Your used book results page should deliver several pages of book listings for sale right now.

Don’t be surprised if the first few books are priced a $.01. Scroll down the page. If by the 5th or 6th listing you start to see pricing rise up to $6, $7, $10 dollars, keep it and list it for sale later. You’ll earn anywhere from $3 to $7 each when these sell. If you see the first two pages containing nothing but $.01 books, then place your book in the “Yard Sale” box to the side of your chair. Click back to the Amazon homepage. Pick up the next book. Repeat until you’re finished.

Step 6 – When you’re done, your “Keep” box stack will be quite small compared with your “Yard Sale” boxes (yes, you will have more than one by now!). Pack those boxes tightly, tape them up well with packing tape, and store them in a closet or corner of a room in your home that is dry, out of the sun, and has low humidity. When springtime comes and you hold a big yard sale to dispose of unwanted items, unpack all your “Yard Sale” fiction and non-fiction book boxes, set them out on a long table, spine facing up, and sell them for 25 cents to $1 each. On the final day of your sale, offer up a “bag sale” — that is, let people stuff a shopping bag full of books into a bag for $2. You’ll be amazed how many books will fly off that table!

Step 7 – When the yard sale is done, take the remaining fiction and non-fiction books to your favorite local non-profit thrift store or church charity shop to donate them. These old books often have a long lifespan, kept alive by browsers who frequent these stores looking for bargains and wanting to help support the non-profit. Ask the store manager if you can get a donation tax receipt before the books get unloaded. I have done this in the past, and I’ve gotten a generous tax deduction on books I would otherwise have had to haul off to the recycling center. Remember first to dispose of any soiled, moldy books, otherwise you’ll be burdening the charity shop instead of helping them.

Now, somewhere in the steps between when you checked the online price for your used books and you haul the unwanted old books off the charity shop, you’ll want to keep busy in your spare time by listing the books left over in your “Keep” boxes at online websites to raise extra cash.

I recommend listing on the Amazon Marketplace, then expand to other websites if you need to. Start slow, learning how the system works, and price your books competitively to move them quickly.

By considering the sales rank of your book, you’ll have a fairly decent idea of how quickly it will sell. If it is in the top 100,000 of Amazon sales, it should sell within 1-3 months. If a title is selling used for $7.50, price yours at $6.99. If a title is selling used at $20 or more, drop yours to $12-$15 for a quick sale.

My advice is that you not list your “Keep” books at less than $5.99, as you won’t earn much more than $2 each, and you’ll be running yourself ragged running back and forth to the Post Office. Likewise, I would not bother posting a book that has a sales rank above 5 million, as this book likely will add to your clutter forever, instead of leaving your home more open and less crowded — your ultimate goal in your home improvement housecleaning exercise in the first place.

Strategies To Position Yourself As An Expert, Create Wealth And Fame Through Book Writing

Introduction
Books represent one of the most lucrative products you can develop to position yourself as an expert both on and offline, more so, online. Your book can get to the White House, Kremlin or Buckingham Palace, some of the most secured places in the planet, which you may not be able to get to. But a book is a low value product, selling at about $10 to $20 so you need to sell thousands of books to really make money. Here I’m talking about really good books, well researched and written with a good storyline. An average book rarely sells more than a few thousand copies so you need to put in your best effort to ensure your book makes it to the best seller list. This is easier said than done, but it can be done.

There are many schools of thought on how one should approach the issue of book writing. Should you write a book after you have achieved fame or write a book to achieve fame? I believe it’s an egg and chicken story. I strongly believe any person who has a story to tell should write a book to bring his or her story alive. Fame is secondary but it may as well follow if you pursue the right strategies before, during and after your book is published.

A book should be at the centre of your strategy to becoming an expert. With your book, you can launch courses, mount seminars, join the speaking circuit as a motivational speaker, turn your book into a film, turn it into several formats like eBook, and audio book. So writing a book is very pivotal to your quest to building an expert empire. Indeed the easiest, fastest and boldest way to position yourself as an expert is to write a book. If you look closely, the fame legendary personalities such as Tom Peters, Simon Sinek, and Peter Diamandis, to mention just three, have achieved was aided by their books. Tom Peters’ In Search of Excellence (written with Bob Waterman) propelled him to stardom. So did Start With Why and Abundance: The Future Is Better Than You Think, by Simon Sinek and Peter Diamandis respectively.

Why You Should Write a Book
As I indicated above, you don’t write a book to achieve fame. If you do it well, fame will come. You write a book to share a compelling message. John Kremer is a well known authority in the book business. He is the author of the best-selling book, 1001 Ways to Market Your Book. Here are his top 10 reasons why you should write a book:
1. Become an expert
2. Support a cause
3. Share a message
4. Change lives
5. Attract better customers
6. Build your list
7. Establish an institute
8. Build a tribe
9. Create wealth
10. Sell rights

There is no feeling more exhilarating than stumbling on the world’s most iconic airports, libraries, shops and websites and finding your book displayed alongside those of the planet’s most revered authors like Daniel Pink, Malcolm Gladwell and Tim Ferriss. Books capture our imagination. Emily Dickinson said “there is no frigate like a book”, and an unknown author said, “if you drop a book and three pounds of gold, pick the book first before the gold”, while Charlie “Tremendous” Jones said, “of all the things in this world, only two will have the greatest impact on your life, the books you read, and the people you meet.” Nothing else comes close to giving you inner peace and satisfaction that exceeds all understanding than a book. So get up and start writing your first book.

Writing Your Book
A book is basically a story about yourself, others, events, phenomena, situations and the like that you pick up the threads and convey to others in the most poignant way that instructs, informs, motivates, inspires, entertains and educates. A book is at the intersection of ideas, information and knowledge packaged as a story. You package your story by exploring questions such as the following, first suggested by Brendon Burchard, the best-selling author of several books, including The Charge, Life Golden Tickets, and The Millionaire Messenger:
• Who are you and what have you been through in life that others can relate to in their own life?”
• What have you overcome and how?
• What did you figure out along the way?
• What did you succeed at-what results did you get?
• What are you going to teach me that I can apply now to make my life better?

Arising from the above questions, Brendon suggests asking secondary questions that will enable you flesh out your ideas, such as:
• A story of struggle from my past that my audience might relate to is…
• Something I have overcome in my life that others might find inspiring or feel a connection with is…
• The main lessons I have learned from my journey include…
• Accomplishments and affiliations I have in my life that help further my credibility include…
• Lessons I can teach people that will help them in my topic area and their life situation include…

Your Keys to Success
John Locke, who sold 1 million eBooks within five months and then wrote a book about it suggests the following:
1. Have a plan
2. Know your target audience
3. Take a business approach
4. Use the right tools and use them properly

The Three Ps That Bring Your Plan Alive
According to Brendon Burchard, one of the top 100 most followed online trainers on Facebook, you need the following – without going into details:
• Positioning
• Packaging
• Promotion

Three Cs That Show You Are Out There Only For Your Audience
Brendon further recommends the following, again without going into details:
• Care
• Compassion
• Consistency

The Six Simple Steps to Writing Your Book
In my interaction with friends, BWC (Book Writing Clinic – which I founded) alumni members and a host of others, the top question that usually crops up is “where do I start?” Briefly you can follow this seven-step sequence:
• Step 1: Decide What You Wish To Write About
• Step 2: Decide The Title & Sub-title of your Book
• Step 3: Decide The Content
• Step 4: Research Your Book
• Step 5: Decide Who Will Write The Book
• Step 6: Write, Proof Read & Edit Your Book
• Step 7: Publish & Release Your Book To The World

The Six Sections of a Typical Book
A typical book will have the following sections but note that nothing is caste on stone:
1. Acknowledgement
2. Introduction
3. Foreword
4. Preface
5. Contents
6. Index

Six Simple Steps to Structuring the Book or the main contents
According to information from BWC alumni members, this is the section most would be authors struggle the most with. Indeed, other than a book, you can use this approach for any product. If you’re a beginner, it requires limiting your book to five or seven chapters. This is how it’s done. Pick a notebook and divide it into five or seven sections (corresponding to the number of chapters you wish to write) and write the section or chapter headings and then follow that up with the five points you wish to make per chapter. Then begin writing. As a beginner, it’s important you don’t stretch beyond five major points per chapter to avoid repeating yourself. If you follow the sequence above, your notebook will look something like this:
Chapter 1: Point 1. Point 2. Point 3. Point 4, Point 5.
Chapter 2: Point 1. Point 2. Point 3. Point 4, Point 5.
Chapter 3: Point 1. Point 2. Point 3. Point 4, Point 5.
Chapter 4: Point 1. Point 2. Point 3. Point 4, Point 5.
Chapter 5: Point 1. Point 2. Point 3. Point 4, Point 5.

The Three-Step Formula To Writing Each Chapter and sub-headings
This is nothing more than the basic tool we use in every conceivable endeavour to generate ideas, which goes by the fearful name brainstorming. Brainstorming is a simple process for thinking about, listing ideas and grouping similar ideas together into buckets. This is how it is done:

Step 1: Draw a circle and write the main idea you wish to brainstorm on in the center of the circle, example, “how to cook mouthwatering coconut rice.”

Step 2: Write or list everything you know about coconut rice, with each idea sticking out from the circumference of the circle as legs. For coconut rice for instance, it will include rice, coconut, fish, and so on.

Step 3: Start brainstorming.

In reality, 5 – 7 people should participate in a typical brainstorming exercise. Follow brainstorming rules, which I suppose you know. If you don’t know read it up. Typically, avoid criticizing any idea, just keep bringing out the ideas no matter how outlandish. At this point we are looking at quantity, not the quality of ideas. The rule is, the more the ideas the better. After you have exhausted all the ideas, start eliminating repeated, unworkable and impracticable ideas, and then group related ideas into buckets. With your brainstormed ideas at hand, you’re ready to write your first book.

7 Mistakes to Avoid in Becoming an Expert Author
Book writing is a creative endeavour so the tendency as a beginner is to start doubting yourself. You start asking, what credentials do I have? You start fearing that people will laugh at you when your book comes at. My advice is to think of the opposites. Think of the applause you’ll get. Think of the new opportunities that will open up for you. Brendon Burchard, the founder of the now defunct Expert Industry Association, has the following advice for new writers trying to hammer out their first book. He says, don’t:
1. Let your inner critic take over.
2. Fail to keep your readers engaged.
3. Write and edit at the same time.
4. Forget to track your results.
5. Add too much irrelevant details.
6. Publish before you’re ready.
7. Stop learning when you know enough.

The Fastest Way to Get Your Book Published
As a beginner, your chances of landing an agent and getting you book published by one of the top three global publishers are slim. However, you can enlist Amazon’s vast resources to release your book to a global audience by using one or all of the following:
• Amazon Create Space (for physical books)
• Amazon KDP (Kindle Direct Publishing) (for eBooks)
• Amazon ACX (for audio books)

Publish on Demand Service Providers Other Than Amazon
Other than Amazon, the following independent publishers will gladly publish your book for as low as $500 depending on the contract you choose:
• Author House
• Greenleaf Book Group Press
• Telemachus Press
• Houghton Mifflin Harcourt Publishing Company
• Trafford

Formats to Consider Other Than the Physical Book
To gain enough traction, you need to publish your book in a format that people can access anywhere in the world. Without going into details, here are the main formats:
• PDF
• Epub
• Mobi (Kindle)
• Audio Books
• Book Turned Into A Movie

Pricing Your Book
Pricing is one of the most difficult and tricky aspects of selling books. Book prices range from 99cents for eBooks to $25 for hard covers, with the average for paper backs being about $10. While the default price for Amazon eBooks is $2.99, on your website you can sell at any price, indeed, for as low as 99cents. As a self published author you control how you price your book but as a general rule of thumb, the cheaper your book, the more you’ll sell. Unless you have deep pockets and a huge marketing machinery to engage in massive promotion, my best advice is to price your book at a single digit.

Platforms to Market Your Book
Here are the platforms in order of accessibility and control for selling eBooks and audio books:
• Your website
• Amazon
• Audible
• Lulu
• Indie Books
• Goodreads
• CD Baby
• Sound Cloud
• iTunes

Your Book Marketing Strategies
If you recall, under the keys to success, we quoted John Locke as recommending, have a plan, know your target audience, take a business approach and use the right tools and use them properly. We also mentioned the three Ps that bring your plan alive as positioning, packaging and promotion. If you did you job well at the beginning, you’ll reap bountiful dividends. Your blog and your website should be the command posts or home bases to bring your book marketing strategies alive. The subsidiary channels will be your Facebook Page, Twitter Handle, LinkedIn Page, YouTube and Vimeo channels. All the channels should work to drive prospects to your website to buy your book and position you as an authority and an expert in your own neck of the wood.

Jeremy Jones in a blog post “How to Write and Publish a Book to Become a Bestselling Author in Less than 30 Days”, wrote, “Writing a book is the most powerful way imaginable to market and promote yourself. The big picture is that you can rapidly create content and be seen, read, and heard on any Internet-capable device anywhere in the world and be promoted by the biggest brands in the world, namely iTunes, Amazon, and Google.” Jeremy suggests:
1. Create your content only once by answering questions in the form of a livecast.
2. Capture the video and promote it through Google Hangouts or YouTube Live.
3. Take the same content and repurpose it into a podcast and post it on iTunes.
4. Take the same content and convert it into a book cast.

Conclusion
Start writing to impact the world. Tell the world your story today, tomorrow may be too late. What I have said may seem daunting for a beginner but it’s not. That’s why you need help. The specific or exact steps to execute the strategies and ideas I have highlighted are sadly outside the scope of this article. If you wish to learn more, enlist in my Expert Empire Program, Book Writing Clinic or book a direct coaching session with me and you will be on your way to writing your first book, which may become a New York Times best-seller. You will never know until you take the first bold step to write your book. Paul Sweeney once said, “you know you’ve read a good book when you turn the last page and feel a little as if you have lost a friend.”

Top Ten Ways Authors Irritate Book Marketers

To promote a book, an author needs help, and that help comes from people in the media-from book reviewers to journalists, conference planners to bloggers, and many, many others. Approaching these people properly and following their guidelines is essential for winning them over so they will cheerfully help you to promote your book. While good manners and common sense should prevail, all book promoters have their horror stories about difficult authors. Following are the Top Ten most common complaints I have heard from various publicists and book promoters about authors with whom they have worked or refused to work.

1. Making Cold Calls: The telephone is a great means of communication, but it’s also a great interrupter. Before you call someone, visit his website and read all the guidelines. If you can’t get an answer to a question, send an email. People are busy, so when you call them, you interrupt them. Most people will reply to your email in a timely manner, and if a phone call is needed, you can ask in an email when is the best time to call.

2. Being a Bad Guest: Sometimes it’s not all about the author and the book. TV and radio hosts need guests and they like experts. They especially rely on authors of non-fiction books who can inform their audience. In these cases, authors need to remember it’s not about them or their book; it’s about the topic they were invited to discuss. Don’t try to plug your book during the show; just inform the audience. The host will doubtless mention your book when he or she introduces you and again when the program ends. Be a good guest by following protocol and fulfilling the host’s need to give his audience what it wants and you might even be invited back.

3. Being Impatient: Everyone is busy today. Magazines and other publications are often planning out issues six months in advance. Newspaper reporters are struggling to meet today’s deadline. And book reviewers have stacks of books to review. Don’t expect people to respond to you immediately. Don’t expect them to drop everything to read your book or even your press release. Give them a reasonable amount of time. If you contact someone and you don’t hear back from her right away, wait a couple of weeks and then follow up, or ask upfront what is the timeframe for when your book review or the news story might appear. Being impatient will only irritate people, and even if they do run your news story to make you quit bothering them, they might not be willing to do so the next time around.

4. Mailing Out Unsolicited Books and Manuscripts: In submitting books to publishers, usually a query letter is sufficient. Nothing is worse than getting stacks of unsolicited manuscripts in the mail without return postage. The same is true with books for reviewers, especially when accompanied by a letter that says, “Thanks for requesting my book” when the book wasn’t requested. Furthermore, as the author, you’re wasting money. Most unsolicited books end up never being read and instead are donated to a library or Goodwill store, while the manuscripts end up in the circular file, and you’ll be lucky to receive back a formal rejection letter.

5. Posting Your Own Book Reviews: Any author with a grain of sense should know better than to post book reviews at Amazon, Barnes & Noble, and other online bookstores and give his book five stars. Nothing makes an author look worse. And almost as bad is when Mom, your brother, and Uncle Joe post the reviews for you-you can often tell because Mom will say, “I’m so proud of you, Mary, for writing a book.” The same is true for your website if you have a guestbook to sign-tell your family to stay away from it. Your publicist who wants you to look professional will be pulling out his hair if he has to deal with your mom promoting your book.

6. Printing Non-Credible Blurbs and Testimonials: I know you’ve seen them. The testimonial from A.K. in Hawaii who doesn’t want anyone to know he loves a book but still writes a book review. Who is A.K.? Why do readers care? Find testimonials from authors and experts in your field who are willing to give you their full name. If you don’t know anyone who can give you a testimonial, get busy looking for someone. If you still can’t find anyone, don’t print any testimonials on the back of your book. No blurb is better than a bad or fake blurb. A.K. may be a real person, but for all the reader knows, the author could have made up A.K.

7. Indulging in Self-Praise: Authors who praise themselves and their books only prove to people what big egos they have. This lack of emotional intelligence likely also shows up in a lack of good judgment in writing the book. Don’t make your website read like a commercial for your book. Make it informative, but beginning with “My book is the best one ever written on this topic” and “This wonderful novel was written with touching scenes, engaging characters, etc.” is a turn-off. It’s fine if you have testimonials from others saying those things. Just don’t say them yourself. The same is true with the book’s cover. Tell people what your book is about, but save the praise for your endorsers.

8. Having Insufficient Material: Nothing irritates a book promoter more than trying to promote a book that is not promotable. What makes a book unable to be promoted? No website to visit; no placement in bookstores, either physical or online. No email address to contact the author. Believe it or not, I’ve seen authors who say, “Readers can mail me a check for $19.95 to my address at P.O. Box etc., if they want a copy.” People want a chance to look at the book and read about it before they mail you a check, and they want to pay online because it’s faster and easier than mailing a check. Create an Internet and bookstore profile or your books will rot in your basement.

9. Hiding Your Identity: No one can promote your book if you won’t promote it. Readers care as much about the author these days as they do about the book. You need to be a visible presence in your book’s promotion. No pseudonyms. Your face needs to be on your website and on the book’s cover with a short biography. You need to blog and promote via social media so you appear like a real person online. You need to make appearances at book signings and other events. It’s difficult for a publicist or a radio host to say “This is a great book” and make people interested. It’s easier for them to say, “I’ve read this great book and here is the author who is going to tell you about it.” Your book is your child. Don’t send your child out into the world alone. Hold its hand and go with it.

10. Expecting Something for Nothing: Nothing is going to irritate a book promoter more than an author who acts like he and his book deserve publicity and deserve it for free. It takes a long time to read a book and write a review or a blog. It costs money to operate a website and pay people to maintain it. Even if a service is free, such as a journalist writing a newspaper article about your book, appreciate the value of that person’s time and send a thank you note after the story appears. Always give book promoters a free copy of your book. And do not complain about prices. If you can’t afford the service, find one you can afford, but don’t argue over the fees. Remember that the publishing world is a small place-you don’t want word to get around that you are cheap or a deadbeat.

Authors, now that you know what irritates book promoters, ask yourself whether you’re guilty. Are people not returning your calls because you’re being pushy or you’re clueless about the proper ways to promote your book? Now you know. There’s no more excuses. Go out and promote your book with new confidence and proper promotion etiquette.

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